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So, you’re thinking about getting a CRM for your real estate business? That’s actually a really smart move. I’ve seen so many agents and brokers struggle just because they’re juggling leads in spreadsheets or sticky notes—total chaos. But here’s the thing: when you start looking into real estate CRMs, one question keeps popping up—how much is this actually going to cost me?

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Honestly, it’s not like there’s one simple answer. I wish I could just say “$50 a month” and call it a day, but it’s way more complicated than that. The truth is, prices can vary wildly depending on what features you need, how big your team is, and even which company you go with.

Let me break it down for you. Most real estate CRMs start around 20 to 30 per user per month. That’s usually the entry-level plan—the basics. You’ll get contact management, maybe some email automation, and basic task reminders. It’s fine if you’re flying solo and don’t have a ton of leads coming in every week.

But then, once you start adding more tools—like automated texting, drip campaigns, transaction management, or integration with Zillow or Realtor.com—that price starts creeping up. I’ve seen mid-tier plans go anywhere from 70 to 150 a month. And yeah, that might sound steep at first, but think about how much time you’re saving. If it helps you close just one extra deal a year, it’s already paid for itself.

Oh, and don’t forget about team pricing. If you’re running a brokerage or a small team, most companies charge per user. So if you’ve got five agents, and each one needs access, that 100 plan suddenly becomes 500 a month. Ouch. Some platforms offer discounts for annual billing, though. Paying upfront can save you 10% to 20%, which definitely helps ease the sting.

Now, here’s something people often overlook—setup fees. A few CRMs don’t just charge monthly; they hit you with an initial setup cost. Could be 200, could be 1,000. They’ll say it covers onboarding, training, data migration… all that jazz. Personally, I’d ask a lot of questions before agreeing to that. Is it really necessary? Can I do it myself? Because sometimes, those fees feel more like a cash grab than actual value.

And let’s talk about add-ons. This is where things can get sneaky. You pick a plan that seems affordable, but then you realize SMS messaging costs extra. Or lead capture forms are limited unless you upgrade. Or maybe video hosting isn’t included. Before you know it, you’re paying double what you thought.

I remember talking to a guy last year—he was using a popular CRM and thought he was on a 99 plan. Turned out, with texting, extra storage, and premium support, he was actually spending over 200 a month. He had no idea until he sat down and looked at his statements. Crazy, right?

Another thing to consider: some CRMs are built specifically for real estate, while others are general sales tools that agents try to make work. The real estate-specific ones—like Follow Up Boss, LionDesk, or kvCORE—tend to cost more, but honestly? They’re worth it. They understand our workflow. Things like follow-up sequences for expired listings, open house tracking, or transaction timelines—they just fit better.

Then again, if you’re just starting out and watching every dollar, maybe a simpler tool like HubSpot’s free CRM could work. It’s not perfect for real estate, but hey, it’s free. You can manage contacts, log calls, and send emails. Not flashy, but functional. And if you’re testing the waters, why not?

Also—don’t sleep on trials. Almost every CRM offers a 14- to 30-day free trial. Use it. Seriously. Sign up, import some of your leads, play with the automations, see how smooth (or clunky) it feels. I’ve tried at least five different systems just to compare. Found one I love, ditched the rest.

One last thing—support matters. I once used a cheap CRM that crashed every time I tried to send a bulk email. Their support took three days to reply. Meanwhile, my leads were slipping through the cracks. Not cool. Paying a bit more for reliable customer service? Totally worth it.

So, to sum it all up—real estate CRM costs can range from free to 300+ per user per month. Most people end up somewhere in the 50 to $150 range. But the real question isn’t just “how much does it cost?” It’s “what’s it going to do for my business?” Will it help me stay organized? Nurture leads better? Close more deals? If the answer’s yes, then it’s not an expense—it’s an investment.

And honestly? Once you go CRM, you’ll wonder how you ever survived without one.

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